Funding Your eCommerce Business With Payability

Updated: Apr 15


The following is a guest post from Payability, a fantastic funding option for your Amazon business. Enjoy this breakdown about the many benefits of their program specifically designed for budding entrepreneurs!


What would you do with your Amazon FBA business if you were able to get up to $250,000 tomorrow? Or if you got accelerated daily payouts on your sales, in real time? How about both?


Let’s face it: having cash for your business can make or break your long-term growth. But payout delays and other challenges tighten cash flow for many eCommerce sellers. Take 2020, for example, when the COVID-19 pandemic wreaked havoc on supply chains, demand, fulfillment and shipping times, and more — leaving many sellers with cash that remained tied up in non-essential inventory or goods awaiting production, to name a few.


Whatever the case may be for your business, you need reliable cash flow to see any meaningful and sustainable growth on Amazon or other eCommerce platforms. The good news, you can start getting paid daily on your sales and get up to $250,000 in as fast as 24 hours. How? With Payability, a financing company designed specifically for Amazon and other eCommerce sellers.


In this guide, we’re telling you everything you need to know about Payability, so you can maximize cash flow and confidently take the next step in your business’s growth this year and beyond.


Introducing Payability: eCommerce Financing in 24 Hours


As we just mentioned, Payability is a financing company for online sellers. They offer a variety of financing solutions to help Amazon and other sellers reclaim control of their payouts, cash flow, and business growth. Whether you need daily marketplace payouts, a large lump sum of cash, on-the-go access to funds (or all three), Payability can help.


Here’s a look at Payability’s funding options:


Payability’s Instant Access: Your Daily Marketplace Payment Solution


With Instant Access, Payability pays you your Amazon income one business day after making a sale, every business day. For example, if there’s $10,000 in your account on Monday, you’ll get paid $8,000 (or 80%) of it on Tuesday. The remaining $2,000 is kept on hold in case there are any returns or chargebacks. You’ll get that remaining 20% when Amazon releases your funds, usually every 14 days.


Each morning, your prior day’s payouts will hit your Payability account. You can easily transfer the funds to your bank account via Same Day ACH, wire, or Instant Transfer.


To qualify for Instant Access, you must have at least three months of selling history and average monthly sales of $2,000 or more. Learn more.


Payability’s Instant Advance: Your Next-Day Capital Advance


With Instant Advance, Payability buys up to $250,000 of your future receivables up front and at a discount. Once approved, you could receive the funds in as fast as 24 hours.


A typical Instant Advance amount is 75% to 150% of one month in marketplace sales revenue. Use the funds to invest in inventory, marketing, or other large growth opportunities.


To qualify, you must have at least nine months of selling history and average monthly sales of $10,000 on Amazon or other marketplaces ($2,000/month on Shopify). Learn more.


Payability’s Seller Card: Access Funds Anywhere, 24/7/365


Payability also offers a Seller Card, which allows you to spend your marketplace payouts faster than ever AND get up to 2% cashback on purchases to boot.


With the Seller Card, you can spend your Instant Access payouts and Instant Advance funds immediately — and even on weekends and holidays, or while you’re on the go. It’s a real card you can use online or in person wherever Visa is accepted.


Note: You must be an Instant Access or Instant Advance customer to use the Seller Card.


How to Use Payability


There are so many ways to use your daily payments and capital advances from Payability. When you have a consistent and reliable source of cash, you can invest in inventory, marketing, and other growth areas. But that’s not all. Here are common ways to use your Payability funds — and what you’ll get in return:


Common Use-Cases for Payability Funds


  • Buy more inventory: Place resupply orders as your inventory levels drop. Buy in bulk to save on unit cost and finally turn inventory more quickly to keep up with demand and grow even faster.

  • Invest in marketing: Launch marketing or advertising campaigns, like Amazon Sponsored Posts, Headline Search Ads, and more. Or, invest in marketing opportunities outside of Amazon itself such as running campaigns on social media, etc.

  • Hire employees: As your FBA business grows, you might want to hire employees to help manage your day-to-day operations so you can focus on big-picture strategy.

  • Launch a new product: Finally fund the launch of that new product you’ve been considering. Invest in everything from market research to product sourcing or manufacturing and everything in between.

Benefits of Using Payability


  • Avoid Amazon stock outs: When you have reliable cash, you can invest in more inventory as you need it, thereby avoiding the dreaded Amazon stock out and all that comes with it.

  • Drive more sales: You’ll be able to invest in tools to help drive more sales, whether that’s launching marketing campaigns to spread the word, buying inventory faster to keep up with demand, etc.

  • Be more nimble: Surprises happen in business (hello, 2020!) and having a reliable source of cash will make it easier for you to overcome them and/or pivot as needed.

  • Take advantage of last-minute opportunities: Supplier running a flash sale on bulk inventory if you buy today? With cash in your account, you can actually take advantage, buy discounted inventory, and increase your margins.

  • Grow your business: Daily cash payouts and capital advances will help you boost your cash flow and give you better control of your business’s growth. With faster access to cash, you can make growth investments in real-time.

Why Use Payability: A Funding Partner You Can Trust


Payability is the leading platform for eCommerce funding, with solutions designed for the unique needs you face as an online seller. Aside from the business benefits we just outlined, there are a variety of other reasons to use — and trust — Payability as your financing and growth partner. For example:


  • Decisions are based on business health and sales performance — NOT credit: Payability does not run credit when running your application. Instead, they make decisions based on your overall business health and sales performance on Amazon.

  • Multi-channel flexibility: If you sell on other platforms, like Shopify, Newegg, eBay, Walmart.com, Tophatter, or others, you can connect them to your Payability account when you apply. Payability will factor in your entire eCommerce portfolio to make their decision — and maximize your funding amount.

  • Fast, simple process with no long wait times: Fill out a simple online application (takes less than 10 minutes), connect your seller accounts, and get a decision. If approved, you could start getting payouts and/or funding in as fast as 24 hours.

  • No restrictions: Use your funding however you see fit. How you spend your payouts and/or advance is your decision — not Payability’s.

  • No debt: Payability’s funding is revenue-based, so you don’t have to take on debt in order to invest in your business. Instead, you’re just getting your own money, faster, for a small, fixed fee.

  • Transparent costs: There are no origination fees, no prepayment fees, or other hidden fees. And don’t forget, when you use the Seller Card, you’ll get up to 2% cash back on purchases, which can help offset fees.


At the end of the day, Payability understands your unique cash flow needs. Instant Access, Instant Advance, and the Seller Card are specifically designed to meet these needs and give you the flexibility you need to grow your business fast.


Learn more and apply at go.payability.com/BlackLabel. Get a $250 sign on bonus when you become a new Payability customer. Have $100,000+/month in eCommerce sales? You may qualify for reduced rates.