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Staying Compliant with Amazon's Request a Review Button

Most Amazon sellers understand the importance of product reviews. The number of reviews that your product receives and the quality of those reviews can have a major impact on your organic sales numbers and search visibility. Sellers have tried many different methods over the years to generate more product reviews including some compliant with Amazon’s rules and others ignoring them. To eliminate the confusion on the matter, Amazon recently released a “Request a Review” button.

Amazon’s Request a Review button allows Amazon sellers to request a review on any of the products they have sold. Using this button makes it easy to stay compliant with Amazon’s Terms of Service, but it also comes with limitations. Here’s a look at what the Request a Review button does and how you can make the most of it.

What is the Request a Review button on Amazon?

The Request a Review button is exactly what it sounds like; a button that asks your customer to leave a review on the product or products that they just purchased. You can access it by visiting the order details page on Seller Central. “Request a Review” can be found in the top right corner next to “Print packing slip” and “Refund Order”.

When you press this button, an email is sent directly to the buyer from Amazon asking the buyer to leave a product review or seller feedback. This boiler-plate product review request features the following:

  • “Your opinion matters!” opening line

  • The Seller’s Name with a request to “share your experience” with a review.

  • The Product Name

  • Stars to Rate the Product

  • The Product Image

  • Stars to Rate the Seller

The Request a Review button can only be used once per order. It is available to click five days after the order was delivered and is available to click up until 30 days after the delivery.

What are the pros and cons of using the Request a Review button?


1. The Request a Review button is 100% compliant

When you use the Request a Review button, you never have to worry about breaking any of Amazon’s rules and regulations. This button was installed specifically for this purpose by Amazon and is a useful, free tool.

2. The product’s name and image are included in the message

While the stock message sent to buyers isn’t the most imaginative or interesting, it gets the job done. The product name and image being displayed with the stars that can be clicked right from the email screen makes it easy for buyers to know exactly what product they are reviewing before placing their rating.

3. Messages are automatically translated into the buyer’s preferred language

Messages sent through the Request a Review button are populated by Amazon, which has access to the buyer’s preferred language in communications. It uses these preferences to craft the message in the language that the buyer prefers to receive emails in.


1. You can’t personalize the request message

Sellers have no control over the message that is being sent out. This makes it impossible for sellers to add in a joke or a thank you message that might make these forms feel less impersonal.

2. You can’t track open or conversion rates

Once you have clicked the Request a Review button, that is it. There is no way to see whether or not it was opened, and you’ll have to check manually to see if a review was placed on the product.

3. You have to click the button one order at a time

There is no built in automation system for requesting reviews. Sellers must scroll through their order detail page and click this button one order at a time. And since the message is populated right when the button is sent, sellers also have to be aware of when the best time to send these messages out is.

What is the best way to take advantage of Amazon’s Request a Review button?

One of the most important things to consider when using the Request a Review button is timing. You only get one shot to press this button, so you want to use that press at the most optimal time possible. Pressing it too soon on a product that buyers might need more time to test could result in the email being ignored, while pressing it too late on a simple and easy-to-use product might have given the customer too much time to move on to something else.

FeedbackWhiz’s product review tools can make this process so much easier by allowing you to automate when the button is pressed on a product-by-product basis. For example, if you sell a lawn care product that you want to give your customers a few weeks to try before sending a review request, you could automate your request on that exact product to be sent out 24 days after delivery. This automation ensures that you never forget to request a review and that you always do so at the most optimal time.

And to hone in on exactly when the most optimal time to use the Request a Review button is, FeedbackWhiz has an elaborate product review dashboard that will let you see exactly when new reviews come in on all of your products. If a certain product isn’t generating reviews at a rate you are happy with, you can always make adjustments to your automated processes.

All Amazon sellers should take advantage of the Request a Review button. Because it is built to be compliant, you never have to worry about having any issues with Amazon. Whether you decide to optimize this process through automation or to click each button yourself, this is a risk-free way to generate more feedback on your products and seller account.

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