Using AI to Master PPC Bidding



Today’s blog post is a bit "techie" due to the sheer nature of the topic: Artificial Intelligence! We all know the classic feeling of anxiety related to our Amazon PPC campaigns. It’s not a fun feeling wondering if you have covered your bases properly when it comes to PPC strategy and maximum reach. This is especially true when it comes to staying up to date with the vast number of AI tools on the market.


I have some good news for you today. Quartile has “cracked” the Amazon PPC code. Their team has developed something so slick that it almost feels wrong. Let’s dive into this innovative AI tool for your PPC. I think you will be blown away!


How Hourly Bidding Improves Your Ads


Amazon blessed the selling community when they released something called Amazon Marketing Stream. In reality, it’s a fancy way of saying “real-time data.” It’s an obscene amount of data and can be overwhelming.


Quartile shifted gears when this data came out and launched their Hourly Bidding feature for 3P sellers. Now, if you are using Quartile, you can turn on this tool to take advantage of near real-time purchase signals. Mechanically, this looks very granular and task heavy.

Thankfully, their AI software does all the lifting for you. 24/7, 365 days a year, their tool will automatically recalculate, adjust, and optimize bids based on intra-day aggregated performance fluctuation data coming straight from Amazon.


Consumer purchasing behavior is constantly changing so keeping your PPC ads static is a losing strategy. Amazon customers are looking for specific products at specific times. Let’s dive into a real-life example below.




Real Life Example


Let’s take two very different ingestible products as an example: Melatonin gummies and a 12 pack of energy drinks. Clearly, one is for sleep aid while the other is for boosting your energy. Two completely different markets.


Amazon customers tend to search for and purchase sleep aid gummies in the evening as sleep is around the corner. Now, for energy drinks, Amazon customers are more prone to search for this in the morning, when they are seeking that addictive caffeine boost! It’s logical.


If your PPC ads are static, your ROAS is not going to be as optimized as it could be. With Quartile’s AI Bidding tool, everything from cost per click to budget to placement of ads can be optimized in a very detailed way to capture more sales and spending less money. This is what a no-brainer when it comes to managing your Amazon brand.


And the best part is that their AI system gets smarter by the hour! They are constantly capturing new, raw data and crunching those numbers to bring you the best results possible. On average, Amazon sellers are seeing a conversion rate increase of over 20% thanks to this tool!


What Are You Waiting For?


When I cover Amazon centric tools, you’ve probably noticed that I don’t veer off from the big boys. There’s a reason for that. I can’t have any of you being guinea pigs for companies. It’s always better if you are using an established, legendary company in the space. PPC is no exception. Quartile manages over $2 billion in ad spend every year. No, that was not a typo.


If you are ready to make a switch, head on over to Quartile and sign up. You will get a 55% discount for your first 2 months!