Black Label Advisor was founded to give sellers what the Amazon & Walmart space desperately needs—real, proven advice from someone who’s actually built and sold brands at scale.
In 2014, Jon launched his first Amazon brand with a newborn on the way and a goal on the whiteboard: a $5M exit. Over the next five years, he grew five brands to more than $10M in total sales before selling his portfolio for $5M in 2019.
That journey gave Jon firsthand experience with every challenge sellers face product launches, ad efficiency, pricing, profitability, and eventually, exit readiness.

Whether you’re optimizing for growth or preparing for a future exit, the guidance is tailored to your brand’s stage.
Marketplace revenue scaled
Portfolio exit
In client revenue
Brands built and sold

Browse every Amazon & Walmart growth hack Jon has shared. Proven strategies, real operator insights—organized and ready for you to apply.
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