Built. Scaled. Sold. Now Helping Others Do the Same.

Black Label Advisor was founded to give sellers what the Amazon & Walmart space desperately needs—real, proven advice from someone who’s actually built and sold brands at scale.

From Startup Founder to $5M Exit

In 2014, Jon launched his first Amazon brand with a newborn on the way and a goal on the whiteboard: a $5M exit. Over the next five years, he grew five brands to more than $10M in total sales before selling his portfolio for $5M in 2019.

That journey gave Jon firsthand experience with every challenge sellers face product launches, ad efficiency, pricing, profitability, and eventually, exit readiness.

The Brands That I Scale

  • Are generating 7–8 figures in revenue.
  • Need smarter strategies to unlock their next $5M milestone.
  • Care about profitability and scale—not just chasing sales.

Whether you’re optimizing for growth or preparing for a future exit, the guidance is tailored to your brand’s stage.

$10M+

Marketplace revenue scaled

$5M+

Portfolio exit

$100M+

In client revenue

5

Brands built and sold

Explore the Archives

Browse every Amazon & Walmart growth hack Jon has shared. Proven strategies, real operator insights—organized and ready for you to apply.

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Break through stalls, protect margins, and unlock your next $5M in growth. Get tailored advice from an operator who’s built and sold brands at scale.