Your FBA fees just went up. AGAIN.

I know you hate it when I write about this stuff. But Amazon leaves me no choice.

➡️The bad news is that, on average, your FBA fees are going up $0.19 per unit. If you sell a $10 product, this change now accounts for 0.8% of your selling price. Major pain!

➡️I have extra bad news for you premium sellers. If you are priced at $50 and fall under the Small Standard size, your FBA fees are going up $0.70. If you are grabbing some Kleenex to wipe away your tears, it's OK. We are in this together. This is absolutely painful and could not come at a worse time in the e-commerce world.

➡️Sadly, the "temporary" 3.5% fuel/logistics surcharge isn't going anywhere anytime soon.

➡️Older inventory just got more expensive. Amazon is replacing the storage utilization surcharge and rolling everything into your monthly storage rates. Good news for fast-moving products (selling in under 6 months) but very bad news for older inventory. Things will get catastrophically more expensive.

➡️Some good news on the low-inventory fee front. Amazon is pivoting away from punishing sellers who experience sudden sales spikes. On February 1, low-inventory fees apply ONLY below 28 days of supply, using ACTAL sales activity before and after the assessment. Basically, they will be using an AI algorithm to determine what is fair. I support this change!

➡️Some more bad news. Your promotion just got more expensive. Amazon knows you need these, so they hold all the power. The Buy X, Get Y promotions will now incur a $5 upfront fee PLUS 2% of promotional sales. The cap is $2,000. Oof!

All these changes go into effect on January 15, 2027.

If I were you, I would model out each of your ASINS by heading on over to Amazon's Fee Change Comparison Dashboard and doing some napkin math. It ain't pretty.

This is also your cue to start taking Walmart seriously. Yes, the volume is a fraction of Amazon's, but the customer base is booming there, and smart brands are already establishing themselves there as leaders in their niches. Oh, and Walmart fees are dirt cheap. Get in early! I happen to write a Walmart Insiders newsletter as well, so make sure you subscribe, as I share hacks there just like I do here for Amazon. The two platforms are nearly identical, so there is no reason why you can't start selling on there. FYI, Walmart poached 100s of Amazon FBA executives, so it will feel very "Amazon-like" when you're using their dashboard.

Inflation hits us all. The question is, what are you going to do about it?

I always recommend the same 5 tips:

-When is the last time you cut down on your packaging size?

-When is the last time you renegotiated terms with your factory?

-When is the last time you launched a variation or bundle to drive up your AOV?

-When is the last time you explored Amazon alternatives like Walmart and Shopify?

-When is the last time you audited your inventory storage strategy?

FBA Export Expands to 175 Countries

Yes, you read that right.

This rollout is a major shortcut for brands wanting international sales without the logistical headache of launching separate global storefronts. That's most of you.

How it Works

• Frictionless Selling: International buyers shop Amazon.com and purchase your U.S.-based FBA stock.
• No Seller Fees: Amazon handles overseas shipping, customs, and duties. The buyer covers all cross-border costs; you pay zero extra fulfillment fees.
• Automatic Activation: If you already use FBA Export, these 175+ new regions are enabled automatically unless you have existing blocks.

Effortless global scale is great, but don't ignore compliance. Before letting your stock ship worldwide, audit your catalog for:

• Legal Compliance: Local safety, labeling, and ingredient laws.
• IP Protection: Trademarks and patents in newly unlocked regions.
• Distribution Rules: Exclusive territorial agreements with existing suppliers.

Action Item: Log into Seller Central to review your Export Settings and check your Exportable Inventory Report to control where your products land.